Brand Messaging & MARKETING Strategy
Clarify your brand with a concrete messaging and marketing structure so your content feels easy, your ideal clients instantly get you and your business presents at the same high standard you operate in.
Knowing exactly what to say, and where to share it, is about to get a whole lot easier.
You work hard.
Your standards are high.
You care about your reputation.
But tbh your marketing feels like something you’re "figuring out" as you go.
And now you're at the point where "good enough" doesn't feel good enough anymore. In fact, it's really starting to bug you that you know your marketing could be better.
The good news is that in about a month, it will be.
THE STRATEGY BUILD
The Strategy Build exists for founders who want their marketing to feel as thoughtful and intentional as the business behind it. Instagram is often the first place we apply this strategy because it’s where many businesses generate visibility today — but the system we build works across your entire marketing ecosystem.
Strategy first. Platforms second.
Elevate your brand without erasing your roots.
Alright. Here's the lowdown:
COMPLETE PLAYBOOK
PART three
At the end of the process, you leave with everything hyper organized in a branded Google Doc.
Many clients use this document to guide:
→ future content creation
→ website copy
→ launches and campaigns
→ marketing team members or VAs
It ensures your brand stays consistent and intentional as you grow and eliminates the question marks you have about your voice.
CONTENT STRATEGY
Once the message is clear, we translate it into a repeatable content system. Your strategy depends on the platforms you use.
It often covers:
→ optimized bio copy
→ content buckets
→ posting rhythm
→ pinned post strategy or nine / twelve grid
→ story highlight strategy
→ CTA approach
→ collaboration strategy
→ keywords for blog posts
→ website copy
PART two
BRAND MESSAGING
Before marketing works, messaging has to be clear. This phase defines the core of your brand and how it communicates.
Your messaging strategy includes:
→ niche definition
→ ideal client clarity
→ core brand message
→ core brand promise
→ brand visual alignment
→ audience pain points and desires
→ brand voice guidelines
→ content pillars
→ hooks & positioning angles
PART ONE
Sarah WILLS
OTTAWA, ON
CLICKUP EXPERT
"Love it!! So cute.
so professional."
"the best thing I did for my business this year!"
Amy zambonin
OTTAWA, ON
Brand photographer
"Exactly what I felt had been missing from my business for years. I would 10/10 recommend Mariah and her team to other business owners who want to work with people who care, are super good at what they do (like freakishly so) and deliver work beyond your expectations!"
"You went above and beyond"
DR. VALERIE HERTZOG
OTTAWA, ON
MD + HEALTH COACH
"The work truly reflects my brand, my voice, and the nuance of what I do. It honestly feels like I "levelled up" and it really felt like you were thinking ahead for me.
I would 100% recommend working with you."
CHLOE CAMPBELL
FLORIDA
EDUCATION BRAND
"I read through everything and I'm totally obsessed"
Sarah NOSEWORTHY
MONCTON, NB
MATH EXPERT
"It's incredible what you put together"
JULIA NORNG
OTTAWA, ON
ARTIST
"You captured and brought everything together perfectly"
"I could cry with relief."
SOFIA ASHLEY
WHITEHORSE, YUKON
INTIMACY COACH
"What magic it is to hire a team that knows their shit, delivers high quality on everything you asked, and the things you weren't expecting that make the whole thing come together."
Payment Options
The Strategy Build is a focused 4–6 week engagement designed to give you a complete marketing foundation you can confidently run.
Questions first? Book a discovery call.
Choose the payment option and start date that works for you.
+ HST / GST
$2300 CAD
$767 CAD
+ HST / GST
$1150 CAD
+ HST / GST
Say hey to Your New Marketing Department
This is officially our meet-cute.
mariah
That means this is the beginning of our epic adventure. And by the way, we pack the best road trip snacks.
TARYN
TIA
LIndsay
CENTRAL ONTARIO
Michelle
EASTERN ONTARIO
ALANA
percolating?
These might help:
How much time will this require from me?
The Strategy Build is designed to be focused and efficient.
Most clients spend about 2–3 hours total across the entire process, including completing the onboarding questionnaire and attending our strategy call.
From there, we do the strategic analysis and build your marketing framework behind the scenes.
Is this just about Instagram?
No. The Strategy Build focuses on the foundation of your marketing — your positioning, messaging, and content structure.
Instagram is often the first place we apply that strategy because it’s where many businesses currently build visibility, but the framework we create can be used across your website, email marketing, launches, and future platforms.
What will I actually receive in the end?
At the end of the process, you’ll receive a custom Brand Messaging & Marketing Strategy Playbook.
This document becomes the reference point for your marketing and includes:
• your brand positioning and messaging
• audience insights and psychology
• content pillars and messaging angles
• strategic hooks
• brand voice guidelines
• your content and visibility strategy
Many clients use this document to guide their content for months after the build.
What if I want help implementing the strategy?
Many clients start with the Strategy Build and then choose to continue working with us through Marketing Management or Strategic Partnership.
This allows us to either execute the strategy for you or support your business with ongoing marketing leadership.
What types of businesses is this best suited for?
The Strategy Build is typically the best fit for established service-based businesses whose offers are already working but whose marketing feels unclear or inconsistent.
Most clients come to us because their business has evolved — and their marketing hasn’t quite caught up yet.
Can I add strategy for other platforms?
Yes.
While Instagram is often the primary focus, additional strategy can be added for platforms such as:
• YouTube
• long-form content
• website copy
• launch campaigns
These options can be selected during checkout or discussed during your discovery call.
