Brand Messaging & MARKETING Strategy
clarify your brand with a concrete messaging and marketing structure so your content feels easy, your ideal clients instantly get you and your business presents at the same high standard you operate in.
Knowing exactly what to say, and where to share it, is about to get a whole lot easier.
You work hard.
Your standards are high.
You care about your reputation.
But your marketing feels like something you’re "figuring out" as you go.
And now you're at the point where "good enough" doesn't feel good enough anymore. In fact, it's really starting to bug you that you know your marketing could be better.
The good news is that in about a month, it will be.
THE STRATEGY BUILD
The Strategy Build exists for founders who want their marketing to feel as thoughtful and intentional as the business behind it. Instagram is often the first place we apply this strategy because it’s where many businesses generate visibility today — but the system we build works across your entire marketing ecosystem.
Strategy first. Platforms second.
ELEVATE YOUR BRAND WITHOUT ERASING YOUR ROOTS.
Alright. Here's the lowdown:
COMPLETE PLAYBOOK
PART three
At the end of the process, you leave with everything hyper organized in a branded Google Doc.
Many clients use this document to guide:
→ future content creation
→ website copy
→ launches and campaigns
→ marketing team members or VAs
It ensures your brand stays consistent and intentional as you grow and eliminates the question marks you have about your voice.
CONTENT STRATEGY
Once the message is clear, we translate it into a repeatable content system. Your strategy depends on the platforms you use.
It often covers:
→ optimized bio copy
→ content buckets
→ posting rhythm
→ pinned post strategy or 9-grid
→ story highlight strategy
→ CTA approach
→ visibility & collaboration strategy
→ keywords for blog posts
→ website copy
PART two
BRAND MESSAGING
Before marketing works, messaging has to be clear. This phase defines the core of your brand and how it communicates.
Your messaging strategy includes:
→ niche definition
→ ideal client clarity
→ core brand message
→ core brand promise
→ brand visual alignment & refresh
→ audience pain points and desires
→ brand voice guidelines
→ content pillars
→ hooks & positioning angles
PART ONE
Your New Marketing Department
This is officially our meet-cute.
ALANA
EASTERN ONTARIO
LINDSAY
CENTRAL ONTARIO
MICHELLE
TIA
taryn
mariah
That means this is the beginning of our epic adventure. And by the way, we pack the best road trip snacks.
Payment Options
The Strategy Build is a focused 4–6 week engagement designed to give you a complete marketing foundation you can confidently run.
Questions first? Book a discovery call.
Choose the payment option and start date that works for you.
+ HST / GST
$2300 CAD
$767 CAD
+ HST / GST
$1150 CAD
+ HST / GST
"You went above and beyond"
Dr. Valerie Herztog
MD, women's health coach
"The work truly reflects my brand, my voice, and the nuance of what I do. It honestly feels like I "levelled up" and it really felt like you were thinking ahead for me, not just checking boxes. You were very responsive, thoughtful, and strategic throughout, and I would 100% recommend working with you."
Sarah Noseworthy
Tutoring company
"It's incredible what you put together"
"I read through everything and I'm totally obsessed"
Chloe Campbell
Education company
"Well I didn't think I could be more excited...but here I am. SOOO PUMPED!! THIS LOOKS ABSOLUTELY AMAZING!!! I love everything and have 0 notes."
"Her exemplary personal character and integrity are beyond compare."
Michael G. Velásquez
Charity founder
"Mariah is a dedicated professional, deeply talented and one of the easiest people I've ever collaborated with on a project. She hasn't just assisted me with my project, she has completely immersed herself into our endeavor."
"You captured and brought everything together perfectly"
Julia Norng
watercolour artist
Frequently Asked Questions
How much time will this require from me?
The Strategy Build is designed to be focused and efficient.
Most clients spend about 2–3 hours total across the entire process, including completing the onboarding questionnaire and attending our strategy call.
From there, we do the strategic analysis and build your marketing framework behind the scenes.
Is this just about Instagram?
No. The Strategy Build focuses on the foundation of your marketing — your positioning, messaging, and content structure.
Instagram is often the first place we apply that strategy because it’s where many businesses currently build visibility, but the framework we create can be used across your website, email marketing, launches, and future platforms.
What will I actually receive in the end?
At the end of the process, you’ll receive a custom Brand Messaging & Marketing Strategy Playbook.
This document becomes the reference point for your marketing and includes:
• your brand positioning and messaging
• audience insights and psychology
• content pillars and messaging angles
• strategic hooks
• brand voice guidelines
• your content and visibility strategy
Many clients use this document to guide their content for months after the build.
What if I want help implementing the strategy?
Many clients start with the Strategy Build and then choose to continue working with us through Marketing Management or Strategic Partnership.
This allows us to either execute the strategy for you or support your business with ongoing marketing leadership.
What types of businesses is this best suited for?
The Strategy Build is typically the best fit for established service-based businesses whose offers are already working but whose marketing feels unclear or inconsistent.
Most clients come to us because their business has evolved — and their marketing hasn’t quite caught up yet.
Can I add strategy for other platforms?
Yes.
While Instagram is often the primary focus, additional strategy can be added for platforms such as:
• YouTube
• long-form content
• website copy
• launch campaigns
These options can be selected during checkout or discussed during your discovery call.
When your marketing finally makes sense, everything gets easier.
If your work has evolved, but your marketing still feels like something you’re figuring out as you go, it might be time to build the strategy underneath it.
The Strategy Build gives you the clarity, structure, and messaging your marketing has been missing.
You can secure your spot below, or book a discovery call if you'd prefer to talk it through first.
